The Danish invasion of the Indian beer market has started! First it was Carlsberg and now it's subsidiary Tuborg who has launched it's flagship beer product. "Tuborg green"
Both Carlsberg and Tuborg are incredible institutions of beer making.
Tuborg brewery was established in late 18th century (1880) in the town of Tuborg in Denmark close to Copenhagen. However the big moment came when Tuborg switched to the bottom fermented pilsener.
It probably is the first brewery in the world to offer bottled beer and its most famous pilsener product has been available in a Green bottle for many many years.
Carlsberg and Tuborg merged in 1970 and ever since that time Tuborg is operated as a subsidiary of Carlsberg. However Tuborg continues to be marketed and sold independently and has its presence in 70 countries
They came to India and advertised for a long time. Their advertising focusses again on the young party going crowd of India. Unfortunately that creates a poor reputation for their brand (in my opinion)
Tuborg is a very well known brand in Europe and it is for beer enthusiasts and not just for a party crowd. However internationally they are following the same advertising campaign
Its a great time in India as we all experience the constant changes in different markets. Everything's becoming available here.
I emptied the entire bottle of Tuborg yesterday. It has a lovely foamy head, a beautiful golden colour and it's more hoppy. It's fresh, light and a perfect drink for a summer evening. If you let the head settle and taste it, it gives a lemony taste.
The bottle has an easy to peel off cap. Dosen't require a separate bottle opener and that's such a fantastic thing.
I am really hoping the beer market continues to evolve and as more and more brands come in, someday it should lead to the microbrewery culture, the shift from lager to other types (e.g ale, stout etc)
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